AI
working
in
your
business.
We audit your processes, implement the solution, and train your team. From the first assessment to everyday use.
What we put
to work.
We work on three fronts, depending on what your business needs. It can be one or all three, and it always starts with the audit.
Agents that answer your customers
They respond on WhatsApp 24 hours a day, understand what each person needs, and book meetings. They connect to the CRM and calendar your team already uses.
Automations that keep your operation in order
Reports, data entry, and information moving between systems. Tasks someone does by hand today, now running on their own.
Training so your team actually uses it
We train the people who will work with these tools every day, using real cases from your company.
Two companies
already using it.
These two agents answer real customers every day.
Borreguito
Fruit and vegetable importer and distributor
Answers WhatsApp enquiries 24 hours a day, recognises what kind of customer is writing, and adapts the reply to that profile. When a person is needed, it routes to the right one.
See the case Customer service · WhatsApp + CRMDiego Malizia
Real estate firm
Replies on WhatsApp based on what each person is looking for — rental or purchase, budget and area — books the viewing in the calendar, and sends the confirmation email.
See the caseThe 5W framework.
The 5Ws are journalism's standard for covering every angle of a story. We adapted them so you can make sound AI decisions for your business, no technical background required.
Why
We find the real purpose
What
We pick the right tool
Where
We map where it matters
When
We define the right timing
How
We make adoption real
How
we work.
No endless projects, no technical jargon. A clear process with concrete deliverables at every stage, at the real pace of a business that still has to keep running.
AI diagnosis and strategy
We map your business and processes, define the real purpose, and filter through the sea of available tools for the ones that actually fit your case.
See the service
Process mapping and implementation
We find the bottlenecks where AI has the most impact and define the right timing before rolling anything out.
See the service
Team training and adoption
We train your team, design documented prompts and processes, and stay involved until adoption is real.
See the service
How we work
with you.
We recommend what's right for your business, with the same honesty we'd use if it were our own.
No unnecessary jargon. If it isn't understood, it isn't useful.
Every recommendation starts from a business goal.
We stay through the process — we don't just hand over a report and disappear.
We recommend what serves you, not what's convenient for us to sell.
Every deliverable comes with concrete next steps.
From the blog.
Practical ideas on AI strategy and adoption, written for business owners — not technical teams.
How to know if your business actually needs AI
Before hiring a tool or adding a chatbot, there's a more important question than "which AI should I use": what do I need it for? A practical guide to figuring it out.
025 common mistakes when adopting AI in a business (and how to avoid them)
From the trendy tool to the chaotic process: we walk through the most frequent mistakes that make AI adoption fail in growing companies.
03The 5W framework: a simple way to choose the right AI tools
Why, What, Where, When and How: an old method applied to a very current decision. How to use the 5Ws so you don't get lost in the sea of AI tools.
Before you
reach out.
No. AI isn't a matter of size but of judgment: any company with repetitive processes, high inquiry volume, or data-driven decisions can benefit. We start by identifying where it makes sense for your business, not by selling you a tool.
It's a framework based on journalism's 5Ws (Why, What, Where, When, How) applied to AI adoption: why to implement it, which tool to use, in which process, at what time, and how to make sure your team actually adopts it.
It depends on the process and your starting point, but we work with intermediate deliverables from the first weeks: a diagnosis, a prioritized plan, and the first automations or tools in use, before scaling across the whole organization.
No. We work with businesses that don't have a dedicated IT team. Part of our service is training your current team and leaving documented, sustainable processes in place.
Let's find where
to start.
A free first conversation to understand your business and see what makes sense to implement.